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avatar for Daniel Koburger

Daniel Koburger

Chris Reid Law
Associate
Talk
Marketing in the US: Legal Pitfalls for Devs and Publisher
This Talk will give the self publishing indie and the small publisher, but also the marketing employee a game industry tailored tool-set to navigate traditional online and non-traditional advertisement through the legal jungle on US federal (FTC) and state level. The talk will cover the risks of third-party advertisement (influencer, affiliates, user reviews and testimonials), online ads (social media platforms, website, app, and crowdfunding), in game ads (for free to play and mobile games), but also how to correctly design newsletters and conduct sweepstakes and contests. Attendees will take away a comprehensive understanding of the pitfalls in the US, why they as developer or publisher should care, and how to apply the best-practices developed by US authorities and the industry to their game and marketing efforts.

Bio
Daniel’s desire to be an attorney was sparked from a young age onward watching his mother’s work in the field of refugee work, which impressed on him the difficulties a legal system can present to people who are alien to it. From his first day at law school he aimed to acquire the tools to direct communities of creatives and idea creators in realizing their ideas without the hassle that legal intrusion can present. Daniel’s work in the indie game scene derives from his passion for people: their stories, ideas, and their creativity. His credo: Everything must relate back to one’s purpose, and if it doesn’t, drop it. His respect for such purpose fuels his work supporting creatives around the world. Before attending Cardozo School of Law, Daniel graduated from the L.M.U in Munich and was admitted to the Bar in Bavaria. Stateside, he founded the Cardozo Interactive Entertainment Law Society and spearheaded the cause for video game law on campus. You can still find Daniel rallying others and sparking excitement about video games wherever he goes. Beyond his passion for games, people and stories, Daniel is the firm's diligent over-thinker. Prior to joining Chris Reid Law in April, 2017, Daniel worked in Munich, Germany for K&E and SKW Schwarz, handling entertainment industry transactional and content issues, including copyright, trademark, personality rights, speech rights, and production deals. His German and EU legal experience is invaluable in supporting the firm's transatlantic clients.
 
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