Talk
Cultural, historical and artistic heritage and videogame: Final Fantasy XV and beyond
Cultural, historical and artistic heritage of a country can be used by videogames? This speech want to show what we have done to take  advantage of the cultural, historical and artistic heritage of a country in order to create new IP, carry out marketing activities and get business opportunities through videogames. Practical cases study: Final Fantasy XV and Dark Renaissance.

Bio
Daniele Falcone worked as Head of Marketing and Digital Sales in Koch Media Italy for almost 14 years. During his career he got the chance to work with publishers like Square Enix, Bethesda, Sega, Deepsilver, Codemasters, Thq. He managed brand such as Tomb Raider, Final Fantasy XV,  Skyrim, Fallout, Total War, Football Manager, Dead Island, Metro, F1 and Darksiders in Italy.
He is working as Publishing Director in Vigamus Foundation the first videogame hub in Italy owner of Vigamus Museum and Vigamus Academy. He is shareholder and member of the board of directors in Gamera Interactive. He holds a university teaching position with Link Campus University Vigamus Academy and lectures "Game industry management: marketing and publishing strategies" and "Theories and techniques of distribution".