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avatar for Mike Hines

Mike Hines

Amazon
Developer Evangelist
Talk
Amazon’s Experience Boosting Engagement with User Rewards
Mike Hines will talk about how rewards can promote engagement and retention. Armed with research and data, Mike will share what Amazon has learned about where and when to offer rewards, guidance on what kind of rewards to offer, and the right and wrong ways to use rewards. You’ll also learn how to pay for engagement programs only after you get the engagement.

Bio
Mike Hines is a Developer Evangelist at Amazon in Seattle, Washington. Mike comes to Amazon after four startups and 13 years at Microsoft. At Amazon, Mike helped launch the Kindle eInk app development project, has written mobile app test criteria, judged games at major conferences like Casual Connect, White Nights and Pocket Gamer Connects, and is a blogger for Amazon Appstore and other tech blogs. Mike has spoken at dozens of national and international conferences, and is an active game judge, reviewing hundreds of games a year for half-a-dozen contests.  Moving forward, Mike wants to bring developer feedback back to Amazon and is on a continuing mission to find out what is and isn’t currently working in mobile app monetization.
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