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Philomena Schwab

Stray Fawn Studio
How a free demo got our game funded
In November 2017 we launched a Kickstarter campaign for our game Nimbatus - The Space Drone Constructor. The campaign was successful and raised $75’000. Our game didn’t have a community before the Kickstarter. It all came down to finding an audience and building up a fanbase on the fly. Luckily, this worked out thanks to a free demo of the game. I’d like to share insights on how we got the word out via social media and social news sites, what role influencers played for the campaign and how we built up 50’000 newsletter subscriptions in the process.

Philomena Schwab is a game designer from Zurich, Switzerland. She co-founded Stray Fawn Studio together with Micha Stettler. The indie game studio recently released its first game, Niche - a genetics survival game and is now developing its second game Nimbatus - The Space Drone Constructor. Philomena wrote her master thesis about community building for indie game developers and founded the nature gamedev collective Playful Oasis. As a chair member of the Swiss Game Developers association she helps her local game industry grow.
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