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avatar for Saralyn Smith

Saralyn Smith

Blizzard Entertainment
BlizzCon Executive Producer

Talk
The Great Fandom Frontier: and the game developer imperative
Blizzard has its share of unforgettable community moments. Some of them have shaped our games and even who we are as a company. Join Saralyn Smith, former head of community at Blizzard and now EP of BlizzCon, as she shares insight into key moments at Blizzard that strengthened our connection with our player community. They include lessons we learned that can apply to any developer, big or small.

Bio
Saralyn Smith recently took on the role of Executive Producer for BlizzCon, an annual period of celebration for Blizzard games, esports, and community, culminating in a convention reaching millions of players and fans across the globe. Prior to this role, Saralyn led global community development, supported numerous global game launches, and served in leadership capacity over operational groups in global publishing and customer service. Since first joining Blizzard in 2011 she has been on support teams for Blizzard Entertainment games including World of Warcraft: Mists of Pandaria, Warlords of Draenor, and Legion; Hearthstone; StarCraft II: Heart of the Swarm and Legacy of the Void; Diablo III and the Reaper of Souls expansion; Heroes of the Storm; and Overwatch.  
Smith earned her Master’s degree in Organizational Behavior and completed her undergraduate studies in Psychology. For nearly a decade she played on the domestic professional beach volleyball tour—she loves to discuss the intersection of traditional sports and competitive gaming. These days, she gets her fix of team competitions and comradery through World of Warcraft.

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