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Simon Usiskin

Flip Entertainment
Managing Director
Talk
Music and Games - living together in sweet harmony… Well they should be!
The aim of this presentation is to demonstrate how the game developer is missing out on the significant revenue and marketing opportunities for the their future games by seeing music as an asset not a cost centre:
  • Introduction into the music revenue channels
  • Legal Eagle: know your contracts
  • Bringing the game industry into the music industry value chain
  • How better music can improve your game’s KPI’s and therefore in-game revenue
  • Music Publishing and Game Publishing: the power of a music album release
  • Music as the new game influencer and how music should be part of your marketing strategy

Bio
Simon has held leadership roles in broadcast media and digital companies and founded B2C as well as B2B businesses. He loves being involved in start-ups, helping to grow wonderful and talented teams around him as well as steering digital businesses to scale up. Simon is fascinated by the opportunities that have been created by multiple platforms that allow consumers to play games, watch movies and TV, listen to music and read news, books and magazines. This particular subject has him to present, chair panels and speak at many industry conferences and events over the last few years.
Prior to co-founding F.L.I.P. Entertainment, Simon was Managing Director and Co-Founder of iQU. He was responsible for helping to build the company into one of the leading media agencies for the desktop and mobile game publisher. He led a multi-national team across all disciplines including Business Development, Account Management, Product/IT, Finance/Legal and Marketing.
Before iQU, Simon held senior positions at Spil Games (operator of global network of social and casual gaming platforms) and 2WayTraffic (ex-owner of the ‘Who Wants To Be A Millionaire’ franchise, since sold to and integrated into Sony Pictures Entertainment). Previously, he was Co-Founder and Managing Director of Rose Bay Media Company, a TV game-show specialist IP creation company and sold TV formats to 24 countries worldwide.

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